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Oliver Buchannon
Joe Leverich
From Studying Enduring Brands to Building One

Feb 16, 2026

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8 min read

From Studying Enduring Brands to Building One

Why I'm building the kind of brand I've been writing about

Joe Leverich
Joe Leverich
Ace Hardware and the Power of Letting Owners Stay Owners

Feb 9, 2026

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8 min read

Ace Hardware and the Power of Letting Owners Stay Owners

How a cooperative born out of necessity became one of the most durable retail models in American business

Joe Leverich
Joe Leverich
How a 100-Year-Old Product Took Over the Internet

Feb 2, 2026

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8 min read

How a 100-Year-Old Product Took Over the Internet

Stanley didn't reinvent itself to become relevant again. It stayed useful long enough for relevance to find it.

Joe Leverich
Joe Leverich
Bass Pro Shops and the Discipline of Focus

Jan 26, 2026

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9 min read

Bass Pro Shops and the Discipline of Focus

How a founder-led business scaled by never losing sight of who it served

Joe Leverich
Joe Leverich
Building for the Second Purchase

Jan 19, 2026

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8 min read

Building for the Second Purchase

The operational mindset that kept L.L.Bean relevant for 100 years

Joe Leverich
Joe Leverich
The Costs Patagonia Chose to Keep

Jan 12, 2026

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8 min read

The Costs Patagonia Chose to Keep

An operator’s case study in long-term thinking

Joe Leverich
Joe Leverich
It’s Just a Chair (Until It Isn’t)

Jan 5, 2026

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8 min read

It’s Just a Chair (Until It Isn’t)

How Herman Miller turned furniture into cultural icons

Joe Leverich
Joe Leverich
The Cost of "Made in America"

Dec 29, 2025

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8 min read

The Cost of "Made in America"

Why American Giant Chose Control Over Convenience

Joe Leverich
Joe Leverich
Costco and the Power of Trust

Dec 22, 2025

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10 min read

Costco and the Power of Trust

Why a discipline-first business model matters most when consumers pull back.

Joe Leverich
Joe Leverich
What Home Depot Tells Us About the Economy

Dec 15, 2025

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9 min read

What Home Depot Tells Us About the Economy

Why the orange aisles matter when growth fades and caution sets in.

Joe Leverich
Joe Leverich
McDonald’s and the Coming Test of Affordability

Dec 8, 2025

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8 min read

McDonald’s and the Coming Test of Affordability

With a potential recession ahead, the Golden Arches must decide whether value is a promise or a casualty.

Joe Leverich
Joe Leverich
Boeing’s Fight to Rebuild Trust

Dec 1, 2025

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9 min read

Boeing’s Fight to Rebuild Trust

A century-old engineering icon works to regain confidence after losing the culture that once made it great.

Joe Leverich
Joe Leverich
Caterpillar’s Second Golden Age

Nov 24, 2025

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8 min read

Caterpillar’s Second Golden Age

How global rebuilding, AI expansion, and electrification are fueling a new era for an old giant.

Joe Leverich
Joe Leverich
Too Much, Too Soon - Why BP Is Leaning on Oil Again

Nov 17, 2025

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11 min read

Too Much, Too Soon - Why BP Is Leaning on Oil Again

Reinvention requires the right timing and BP’s return to hydrocarbons shows the cost of moving faster than reality.

Joe Leverich
Joe Leverich
BlackRock’s Big Bet on AI

Nov 10, 2025

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8 min read

BlackRock’s Big Bet on AI

The $10 trillion asset manager is trimming 1% of staff, retooling, and turning to artificial intelligence to stay built to last.

Joe Leverich
Joe Leverich
Netflix Circles Hollywood’s Oldest Giant

Nov 3, 2025

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10 min read

Netflix Circles Hollywood’s Oldest Giant

As Warner Bros. Discovery prepares to split, the disruptor that started the streaming war may soon own its rival’s crown jewels.

Joe Leverich
Joe Leverich
The Power of Patience: Inside Hermès’ Long Game

Oct 27, 2025

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8 min read

The Power of Patience: Inside Hermès’ Long Game

In a world obsessed with speed, this 187-year-old brand keeps winning by slowing down.

Joe Leverich
Joe Leverich
Kering Sells Its Beauty Line to L’Oréal for $4.66 Billion

Oct 20, 2025

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10 min read

Kering Sells Its Beauty Line to L’Oréal for $4.66 Billion

Why the luxury giant is cashing out of beauty to refocus on fashion and what it truly does best.

Joe Leverich
Joe Leverich
When Scale Becomes a Burden

Oct 13, 2025

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11 min read

When Scale Becomes a Burden

Inside Stellantis’ bold leadership reset and what it teaches us about rebuilding when growth outpaces focus and strategy.

Joe Leverich
Joe Leverich
Build New Legs Before the Old Ones Break

Oct 6, 2025

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10 min read

Build New Legs Before the Old Ones Break

See first hand how how legacy businesses like Hertz can adapt when core markets get volatile.

Joe Leverich
Joe Leverich
Inside TikTok’s $14 Billion U.S. Takeover

Sep 29, 2025

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9 min read

Inside TikTok’s $14 Billion U.S. Takeover

Why one of the world’s most powerful platforms is being forced to sell and what it means for its future.

Joe Leverich
Joe Leverich
Ralph Lauren’s $2B Bet on Blue-Chip Luxury

Sep 22, 2025

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10 min read

Ralph Lauren’s $2B Bet on Blue-Chip Luxury

How a 58-year-old fashion house is elevating margins, expanding globally, and leaning into “quiet luxury.”

Joe Leverich
Joe Leverich
The $3.3 Billion Murdoch Succession Deal

Sep 15, 2025

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9 min read

The $3.3 Billion Murdoch Succession Deal

Inside the Murdoch empire’s settlement and how to prevent conflict from consuming your own legacy.

Joe Leverich
Joe Leverich
Royal Mail’s First Foreign Owner in 500 Years

Sep 8, 2025

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9 min read

Royal Mail’s First Foreign Owner in 500 Years

Five centuries-old. First foreign owner. And a digital turnaround rewrought with tradition.

Joe Leverich
Joe Leverich
The $700M Identity Crisis at Cracker Barrel

Sep 1, 2025

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8 min read

The $700M Identity Crisis at Cracker Barrel

How one of America’s most nostalgic brands nearly threw away its heritage—and what entrepreneurs can learn about protecting brand equity.

Joe Leverich
Joe Leverich
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Built To Last
Unpacking the origin stories and pivotal breakthroughs behind the businesses that have stood the test of time

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