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Bass Pro Shops and the Discipline of Focus

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Jan 26, 2026

Bass Pro Shops and the Discipline of Focus

How a founder-led business scaled by never losing sight of who it served

Building for the Second Purchase

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Jan 19, 2026

Building for the Second Purchase

The operational mindset that kept L.L.Bean relevant for 100 years

The Costs Patagonia Chose to Keep

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Jan 12, 2026

The Costs Patagonia Chose to Keep

An operator’s case study in long-term thinking

Built To Last
Each Monday, we uncover the stories and strategies behind companies that have stood the test of time

Read By 1,100+ Founders Weekly

How a 100-Year-Old Product Took Over the Internet

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Feb 2, 2026

How a 100-Year-Old Product Took Over the Internet

Stanley didn't reinvent itself to become relevant again. It stayed useful long enough for relevance to find it.

From Dubai Chocolate Labubu Matcha Raves to Global Collectible Chaos

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Jul 28, 2025

From Dubai Chocolate Labubu Matcha Raves to Global Collectible Chaos

How Pop Mart's one strange rabbit built a fanbase bigger than most fandoms making them valued at over $14 Billion and what it teaches us about modern scarcity.

Jaguar Sales Plunge 97.5% in Europe

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Jun 16, 2025

Jaguar Sales Plunge 97.5% in Europe

From Roaring to Whispering. Jaguar’s identity crisis, the branding lesson founders can’t ignore

Built To Last: Kiichiro Toyoda – Proof That Systems Beat Speed

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Apr 28, 2025

Built To Last: Kiichiro Toyoda – Proof That Systems Beat Speed

Toyota’s story isn't just about cars, it’s about innovation born from a dying family business, wartime devastation, and a vision that reshaped global manufacturing forever.

Featured

How Frugality Built a $44 Billion Empire

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Jun 2, 2025

How Frugality Built a $44 Billion Empire

IKEA’s founder drove a beat-up Volvo, flew coach, and turned radical thrift into a global retail machine.

Built to Last: James Dyson and the Power of Relentless Iteration

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May 26, 2025

Built to Last: James Dyson and the Power of Relentless Iteration

How 5,127 failed prototypes, zero backers, and 15 years of obsession turned a frustrated inventor into a billionaire, and what your business can learn from it.

Built to Last: John D Rockefeller

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Mar 24, 2025

Built to Last: John D Rockefeller

Lessons in Power, Profit, and Philanthropy from America's First Tycoon

Built To Last: Thomas Edison & The Rise of General Electric

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Mar 3, 2025

Built To Last: Thomas Edison & The Rise of General Electric

How Thomas Edison's innovations and drive led to the creation of an industrial juggernaut

Archive

How a 100-Year-Old Product Took Over the Internet

/

Feb 2, 2026

How a 100-Year-Old Product Took Over the Internet

Stanley didn't reinvent itself to become relevant again. It stayed useful long enough for relevance to find it.

Bass Pro Shops and the Discipline of Focus

/

Jan 26, 2026

Bass Pro Shops and the Discipline of Focus

How a founder-led business scaled by never losing sight of who it served

Building for the Second Purchase

/

Jan 19, 2026

Building for the Second Purchase

The operational mindset that kept L.L.Bean relevant for 100 years

The Costs Patagonia Chose to Keep

/

Jan 12, 2026

The Costs Patagonia Chose to Keep

An operator’s case study in long-term thinking

It’s Just a Chair (Until It Isn’t)

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Jan 5, 2026

It’s Just a Chair (Until It Isn’t)

How Herman Miller turned furniture into cultural icons

The Cost of "Made in America"

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Dec 29, 2025

The Cost of "Made in America"

Why American Giant Chose Control Over Convenience

Costco and the Power of Trust

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Dec 22, 2025

Costco and the Power of Trust

Why a discipline-first business model matters most when consumers pull back.

What Home Depot Tells Us About the Economy

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Dec 15, 2025

What Home Depot Tells Us About the Economy

Why the orange aisles matter when growth fades and caution sets in.