Home | Built to Last

U-Haul and the Discipline of Removing Friction

/

Jul 14, 2026

U-Haul and the Discipline of Removing Friction

How making one difficult job easier built an American icon

Tupperware and the Discipline of Meeting Customers Where They Are

/

Jul 6, 2026

Tupperware and the Discipline of Meeting Customers Where They Are

How a revolutionary product found its audience one living room at a time

The Sound of Patience

/

Jun 30, 2026

The Sound of Patience

Why decades of research built one of the world’s most respected audio brands

Built To Last
Each Monday, we uncover the stories and strategies behind companies that have stood the test of time

Read By 1,100+ Founders Weekly

Pilot and the Discipline of Everyday Excellence

/

Jul 20, 2026

Pilot and the Discipline of Everyday Excellence

How a simple pen earned the trust of millions through relentless refinement

From Dubai Chocolate Labubu Matcha Raves to Global Collectible Chaos

/

Jul 28, 2025

From Dubai Chocolate Labubu Matcha Raves to Global Collectible Chaos

How Pop Mart's one strange rabbit built a fanbase bigger than most fandoms making them valued at over $14 Billion and what it teaches us about modern scarcity.

Jaguar Sales Plunge 97.5% in Europe

/

Jun 16, 2025

Jaguar Sales Plunge 97.5% in Europe

From Roaring to Whispering. Jaguar’s identity crisis, the branding lesson founders can’t ignore

Built To Last: Kiichiro Toyoda – Proof That Systems Beat Speed

/

Apr 28, 2025

Built To Last: Kiichiro Toyoda – Proof That Systems Beat Speed

Toyota’s story isn't just about cars, it’s about innovation born from a dying family business, wartime devastation, and a vision that reshaped global manufacturing forever.

Featured

How Frugality Built a $44 Billion Empire

/

Jun 2, 2025

How Frugality Built a $44 Billion Empire

IKEA’s founder drove a beat-up Volvo, flew coach, and turned radical thrift into a global retail machine.

Built to Last: James Dyson and the Power of Relentless Iteration

/

May 26, 2025

Built to Last: James Dyson and the Power of Relentless Iteration

How 5,127 failed prototypes, zero backers, and 15 years of obsession turned a frustrated inventor into a billionaire, and what your business can learn from it.

Built to Last: John D Rockefeller

/

Mar 24, 2025

Built to Last: John D Rockefeller

Lessons in Power, Profit, and Philanthropy from America's First Tycoon

Built To Last: Thomas Edison & The Rise of General Electric

/

Mar 3, 2025

Built To Last: Thomas Edison & The Rise of General Electric

How Thomas Edison's innovations and drive led to the creation of an industrial juggernaut

Archive

Pilot and the Discipline of Everyday Excellence

/

Jul 20, 2026

Pilot and the Discipline of Everyday Excellence

How a simple pen earned the trust of millions through relentless refinement

U-Haul and the Discipline of Removing Friction

/

Jul 14, 2026

U-Haul and the Discipline of Removing Friction

How making one difficult job easier built an American icon

Tupperware and the Discipline of Meeting Customers Where They Are

/

Jul 6, 2026

Tupperware and the Discipline of Meeting Customers Where They Are

How a revolutionary product found its audience one living room at a time

The Sound of Patience

/

Jun 30, 2026

The Sound of Patience

Why decades of research built one of the world’s most respected audio brands

Airstream and the Discipline of Building for Decades

/

Jun 22, 2026

Airstream and the Discipline of Building for Decades

How one silver trailer became an American icon

The Waffle House Index

/

Jun 15, 2026

The Waffle House Index

What one diner chain can teach us about reliability

Crayola and the Discipline of Staying Simple

/

Jun 8, 2026

Crayola and the Discipline of Staying Simple

How a box of crayons became part of nearly every childhood

Zippo and the Discipline of Standing Behind the Product

/

Jun 1, 2026

Zippo and the Discipline of Standing Behind the Product

How a lifetime guarantee built one of America’s most trusted brands