Home | Built to Last

May 18, 2026

Every Day Should Feel This Good

How Vineyard Vines built a lifestyle people wanted to belong to

Joe Leverich

May 11, 2026

Duolingo and the Discipline of Retention

How turning language learning into a daily habit built one of the most engaging apps in the world

Joe Leverich

May 4, 2026

From Product to Subscription

How Adobe rebuilt its business around recurring revenue

Joe Leverich

Built To Last
Each Monday, we uncover the stories and strategies behind companies that have stood the test of time

Read By 1,100+ Founders Weekly

May 25, 2026

Toys “R” Us and the Cost of Standing Still

How the world’s most iconic toy retailer lost the advantage it once owned

Joe Leverich

Jul 28, 2025

From Dubai Chocolate Labubu Matcha Raves to Global Collectible Chaos

How Pop Mart's one strange rabbit built a fanbase bigger than most fandoms making them valued at over $14 Billion and what it teaches us about modern scarcity.

Joe Leverich

Jun 16, 2025

Jaguar Sales Plunge 97.5% in Europe

From Roaring to Whispering. Jaguar’s identity crisis, the branding lesson founders can’t ignore

Joe Leverich

Apr 28, 2025

Built To Last: Kiichiro Toyoda – Proof That Systems Beat Speed

Toyota’s story isn't just about cars, it’s about innovation born from a dying family business, wartime devastation, and a vision that reshaped global manufacturing forever.

Joe Leverich

Featured

Jun 2, 2025

How Frugality Built a $44 Billion Empire

IKEA’s founder drove a beat-up Volvo, flew coach, and turned radical thrift into a global retail machine.

Joe Leverich

May 26, 2025

Built to Last: James Dyson and the Power of Relentless Iteration

How 5,127 failed prototypes, zero backers, and 15 years of obsession turned a frustrated inventor into a billionaire, and what your business can learn from it.

Joe Leverich