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WeatherTech and the Discipline of Making It Yourself

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Aug 11, 2026

WeatherTech and the Discipline of Making It Yourself

How controlling manufacturing became a competitive advantage

Joe Leverich
Joe Leverich
Snap-on and the Discipline of Building for Professionals

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Aug 4, 2026

Snap-on and the Discipline of Building for Professionals

How earning the trust of mechanics built one of America’s most respected tool companies

Joe Leverich
Joe Leverich
Hallmark and the Discipline of Celebrating What Never Changes

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Jul 27, 2026

Hallmark and the Discipline of Celebrating What Never Changes

How one family business built a century of trust by understanding human connection

Joe Leverich
Joe Leverich


Built To Last
Each Monday, we uncover the stories and strategies behind companies that have stood the test of time

Read By 1,100+ Founders Weekly

We Know Our Pizza Isn’t Good

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Aug 18, 2026

We Know Our Pizza Isn’t Good

How Domino’s turned brutal honesty into one of business’s greatest comebacks

Joe Leverich
Joe Leverich
From Dubai Chocolate Labubu Matcha Raves to Global Collectible Chaos

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Jul 28, 2025

From Dubai Chocolate Labubu Matcha Raves to Global Collectible Chaos

How Pop Mart's one strange rabbit built a fanbase bigger than most fandoms making them valued at over $14 Billion and what it teaches us about modern scarcity.

Joe Leverich
Joe Leverich
Jaguar Sales Plunge 97.5% in Europe

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Jun 16, 2025

Jaguar Sales Plunge 97.5% in Europe

From Roaring to Whispering. Jaguar’s identity crisis, the branding lesson founders can’t ignore

Joe Leverich
Joe Leverich
Built To Last: Kiichiro Toyoda – Proof That Systems Beat Speed

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Apr 28, 2025

Built To Last: Kiichiro Toyoda – Proof That Systems Beat Speed

Toyota’s story isn't just about cars, it’s about innovation born from a dying family business, wartime devastation, and a vision that reshaped global manufacturing forever.

Joe Leverich
Joe Leverich

Featured

How Frugality Built a $44 Billion Empire

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Jun 2, 2025

How Frugality Built a $44 Billion Empire

IKEA’s founder drove a beat-up Volvo, flew coach, and turned radical thrift into a global retail machine.

Joe Leverich
Joe Leverich
Built to Last: James Dyson and the Power of Relentless Iteration

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May 26, 2025

Built to Last: James Dyson and the Power of Relentless Iteration

How 5,127 failed prototypes, zero backers, and 15 years of obsession turned a frustrated inventor into a billionaire, and what your business can learn from it.

Joe Leverich
Joe Leverich
Built to Last: John D Rockefeller

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Mar 24, 2025

Built to Last: John D Rockefeller

Lessons in Power, Profit, and Philanthropy from America's First Tycoon

Joe Leverich
Joe Leverich
Built To Last: Thomas Edison & The Rise of General Electric

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Mar 3, 2025

Built To Last: Thomas Edison & The Rise of General Electric

How Thomas Edison's innovations and drive led to the creation of an industrial juggernaut

Joe Leverich
Joe Leverich

Archive

We Know Our Pizza Isn’t Good

/

Aug 18, 2026

We Know Our Pizza Isn’t Good

How Domino’s turned brutal honesty into one of business’s greatest comebacks

Joe Leverich
Joe Leverich
WeatherTech and the Discipline of Making It Yourself

/

Aug 11, 2026

WeatherTech and the Discipline of Making It Yourself

How controlling manufacturing became a competitive advantage

Joe Leverich
Joe Leverich
Snap-on and the Discipline of Building for Professionals

/

Aug 4, 2026

Snap-on and the Discipline of Building for Professionals

How earning the trust of mechanics built one of America’s most respected tool companies

Joe Leverich
Joe Leverich
Hallmark and the Discipline of Celebrating What Never Changes

/

Jul 27, 2026

Hallmark and the Discipline of Celebrating What Never Changes

How one family business built a century of trust by understanding human connection

Joe Leverich
Joe Leverich
Pilot and the Discipline of Everyday Excellence

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Jul 20, 2026

Pilot and the Discipline of Everyday Excellence

How a simple pen earned the trust of millions through relentless refinement

Joe Leverich
Joe Leverich
U-Haul and the Discipline of Removing Friction

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Jul 14, 2026

U-Haul and the Discipline of Removing Friction

How making one difficult job easier built an American icon

Joe Leverich
Joe Leverich
Tupperware and the Discipline of Meeting Customers Where They Are

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Jul 6, 2026

Tupperware and the Discipline of Meeting Customers Where They Are

How a revolutionary product found its audience one living room at a time

Joe Leverich
Joe Leverich
The Sound of Patience

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Jun 30, 2026

The Sound of Patience

Why decades of research built one of the world’s most respected audio brands

Joe Leverich
Joe Leverich
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Built To Last
Unpacking the origin stories and pivotal breakthroughs behind the businesses that have stood the test of time

© 2026 Built to Last.
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